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/ http://articles.timesofindia.indiatimes.com/2013-02-11/delhi/37038506_1_celebration-of-indian-art-large-scale-art-installations-delhi-and-ncr

/ http://www.hindustantimes.com/Entertainment/Art/Everything-s-public/Article1-1012224.aspx

/ http://www.financialexpress.com/news/the-new-houses-of-art/1075311

/ http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/out-of-the-gallery/article4370560.ece

/ http://www.dailypioneer.com/vivacity/125652-outdoor-entertainment.html

/ http://twocircles.net/2013feb02/artist_performs_against_rape_delhi_art_fest.html

/ http://www.thehindu.com/sci-tech/energy-and-environment/a-twowheeled-throne/article4393849.ece

/ http://www.deccanherald.com/content/309891/taking-art-galleries.html

/ http://twocircles.net/2013feb03/collectors_archivists_upbeat_about_south_asian_art.html


Bringing Art to the People

New Delhi: For long, art has remained conned to galleries for the elite connoisseurs to savour. But real art gets appreciation only when it is seen and appreciated by the society when it goes beyond the conres of an elite few. As nineteenth century critic and poet Amy Lowell said: ‘Art is the desire of a man to express himself, to record the reactions of his personality to the world he lives in.’

Publica, the agship event of the Floodlight Foundation, is therefore taking the initiative to bring large-scale art installations into the public sphere in order to build art awareness and appreciation among the general public who do not always visit galleries and museums.

Built around the theme of “the Spectacle” geared to generate a response, the enterprise led by Surbhi Modi, a Delhi-based arts enthusiast and creative entrepreneur, is aimed at triggering a genuine conversation around the arts.

The large spectacles are being rolled out from 1 February in dierent places in Delhi and the National Capital Region, and will run for a month. The mix of following outdoor and indoor venues will include historic sites, parks, shopping malls and recreational centres in and around Delhi. The venues have been carefully chosen, so that people can engage with art in their comfort zone, thereby re-orienting the notion of art as something meant only for museums, galleries and art biennales.

The venues include cultural centres that attract an audience that is perhaps more artistically and visually literate as well commercial centres that attract a more broad based audience. As the festival proceeds, dierent venues will keep opening to keep the excitement going. In the rst instance, the venues where the festival will go live are DLF Promenade in Vasant Kunj; the India Habitat Centre in Lodhi Estate; the Dilli Haat at INA on Sri Aurbindo Marg; the Select CITYWALK Mall in Saket; the Great India Place Mall in Noida; the MGF Metropolitan Mall at Gurgaon, and the Olive Bar and Kitchen Restaurant in Mehrauli.

Other venues that wil come alive soon are the Indira Gandhi International Airport, Delhi Metro at Central Secretariat, Garden of Five Senses in Mehrauli and the Sabyasachi @ Carma fashion store in Mehrauli.

For the duration of the festival, the Delhi Tourism and UMTC Limited, run HoHo Buses, which run across cities’ 19+ tourist attraction will also cover the following PUBLICA venues- India Habitat Centre, Lodhi Road, Dilli Haat, Aurbindo Marg, Select City Walk, Saket, Garden of Five Senses, Mehrauli, Carma Store, Mehrauli thus adding PUBLICA to Delhi’s cultural landscape.
Publica will be geared to enable maximum viewer engagement, attracting high trac and visibility and brought on board some vey dynamic artists. They include international artists such as Jeremy Hutchison, Saad Qureshi and the Lake Twins while the Indian artists are Nandan Ghiya, Shweta Bhattad, Sukanya Ghosh, Sandip Pisalkar, Sheeba Dhanjal, Mangesh Rajguru, S. Thiru nd Vikrant Sharma, Israeli born Achia Anzi.

The artworks created by these artists are environmentally focused, socially interactive and community driven, in addition to being aesthetically and visually engaging. While some are interactive like Nandan Ghiya’s interactive installation at Select CITYWALK, where he creates a photo booth, where mall-goers can get a personalised artwork on the cheap that talks about memory loss and the eects of new-age media on art making. Some other works force the viewer to think are, Mangesh Rajguru’s Asan, a double-headed scooter sculpture, that talks about global warming in present times and Shweta Bhattad’s performance which deals with female abuse and injustice. In a lighter vein, British artist Jeremy Hutchison, converts “sculptural language into linguistic sculpture” with his ve-set see-saw piece that playfully critiques how Indian’s play linguistic games as they say Kam-Wam, Pani-Wani, Chai-Shai. The piece aimed at younger audiences goes live at DLF Promenade and encourages people to interact with it, thereby deepening their engagement..

The Floodlight Foundation is led by Surbhi Modi, a Delhi-based arts enthusiast and creative entrepreneur. Surbhi holds a Masters in Contemporary Art from Sotheby’s Institute of Art in London, and an MBA in Marketing from IMI, New Delhi. Her industry experience spans ten years – from leading modern retail and school outreach programmes for her family business, Stic Pens Ltd. to curating exhibitions for Arts for India. Surbhi also sits on the advisory committee of IIFA (International Institute of Fine Arts).

The Foundation has the vision of promoting artistic exchange between India and global art markets through a non-prot, mentoring and artist-management initiative that aims at providing artists with an environment in which they can ne tune their art, benet from curatorial support and market their work.

The SK Modi group has been involved in organizing non-selling exhibitions of Indian art at renowned international venues such as the Tate Britain, Tate Modern, House of Lords and the Kensington Palace (London), Ueno Royal Museum (Tokyo), New York Academy and this past April organized a fundraiser at the Guggenheim in New York. In 2000 the group established The Institute of Fine Arts (IIFA), a multi-disciplinary arts school with privileged tie-ups with the University of Arts, London and the Prince’s Drawing School, London.
For press enquiries, contact Ankit Nagpal (BANG PR & Media Solutions) on 9810542096 .www.bangontargetpr.com
For general enquiries, contact us on contact@floodlightfoundation.org.